Yahoo just revamped its online video site called Yahoo Screen. The makeover makes it looks a lot like Hulu. Yahoo Screen will puts all of the videos that Yahoo has in one spot.
The revamp has been done in an attractive and easy-to-use manner. You can watch any of the thousands of original and licensed video clips that used to be scattered across Yahoo’s content network. A group of editors is organizing the material into distinct channels that include both snippets as well as complete television shows, like Modern Family and CSI.
Yahoo eventually aims to make content easier to consume. Screen will mainly try to capture those audiences who log on to the net for entertainment. Yahoo will also be partnering with ABC to feature more ABC content.
In addition to the revamped video hub, Yahoo announced that it would be adding eight new original programs, all aimed at women. The shows cover everything from relationships to food to entertainment. The videos would normally last about three minutes long, to appeal YouTube-length attention spans.
When you add up all the videos that Yahoo has had on its network, it has the largest library of premium content. However, if you go out and ask consumers and advertisers who’s the leader in video, rarely would they say Yahoo. The reason for this is probably that Yahoo hasn’t marketed its features quite well. The new video site should make Yahoo more attractive to brands for advertising.
Yahoo Screen is currently only available on laptops and desktops. Rice says plans are in the works to bring it to mobile devices as well.
Source: ZDNet
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